What is Keyword Research and why is it important for SEO?

Keyword research is the most important part of SEO. It helps in increasing your website traffic and also in coming to the first page of Google. Especially your blog is brand new when no one knows our blog, then we have to do SEO.

Every blogger wants to increase organic traffic (search engine traffic) on his blog, but most of them do not know how? If he happens to be a new blogger.

When I also started my blog, I did not know about keyword research and I used to write blog posts without doing keyword research. As a result, my blog did not get much traffic.

Today in this article, I will tell you how to do keyword research so that your blog can rank well in the Google search engine and bring more traffic.

What is keyword research and these type?

This is a process in which we have to find out which keywords people are searching more? What is the search volume of that keyword? What is the competition on that keyword?

Keyword research increases your chances of ranking on that keyword. If you do keyword research before writing a post, then you can get a good position in Google search results and your blog will be able to get a lot of traffic from the search engine easily.

Here I have told about some Keyword Types below.

Head keywords – These are single words like WordPress, SEO, etc. These types of keywords have a lot of searches. Competition is also very high on them and they do not give better results either.

Body Keywords – These are made up of two words like WordPress guide, SEO tutorials, etc. Their monthly searches are also high and the competition is medium.

Long Tail Keywords – This type of keyword includes 2 or more than 3 words like how to do Keyword Research. They are highly targeted and help in getting targeted traffic to your site. Their search volume is very less and the competition on them is also not high.

If your blog is new, then I would recommend you to use long-tail keywords. These keywords help your blog rank quickly in Google. Apart from this, if you also want to rank on Short Tail Keywords, then Long Tail Keywords can help you in this. Because they also include short-tail keywords.

If you use short-tail keywords for your blog or website, you will not get a better result. Such keywords are not targeted and do not give better search results either.

Very little search is done in the search engine with Short Tail Keywords because we know that the search engine will not give us accurate results.

Even when you would be doing some search in the search engine, then you would be searching by typing a complete question. Because you get accurate results.

Is it necessary to do Keyword Research?

If you want to bring more traffic to your blog and you want to achieve quick success in blogging, then Keyword Research is your first step.

This is more important because there is a lot of competition on keywords in almost every online business.

Suppose you are thinking of writing an article “How to do Keyword research” Now let’s do a Google search on it once, Google will show you about 3,51,000 search results. As you can see in the screenshot,

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Therefore, if you do not do keyword research before writing your content, then Google will not rank your content and your content will not be visible on the first page of Google. No matter how much content you write.

How to do Keyword Research?

Here I am going to tell you in detail how to do keyword research for SEO.

When you have a lot of keywords, you now need to choose the best keywords for your content. But how to know which keywords will perform better for your content.

Although there is no such tool in the market that will tell you – this is the best keyword in your keywords. When choosing a keyword, you have to take care of many things, which I am going to tell you here.

Search Volume – This is very important. The more people search for a keyword, the more traffic you can get.

Long Tail Keywords – If your site is brand new or you want to target keywords on which competition is very less, then Long Tail Keywords can be very beneficial for you. Here are some of their benefits:

  • It is easy to rank.
  • Helps in getting target traffic.
  • Gives Better Conversion Rate.
  • Long Tail Keywords also help you to rank on Short Tail Keywords.
  • Perfect for Competitive Niches.
  • The content is easy to optimize.

Competition – Always select low-competition keywords for your content. This increases the chances of your content appearing on the first page of Google. Keywords with low competition and high search volume can give a good boost to your site traffic.

Related Keywords – Use Related Keywords (Similar Keywords) to optimize your content better. It helps Google better understand what your content is about.

Best Tools to do Keyword Research

  • There are many Keyword Research tools available in the market that can help you find good keywords. Here is their list below,
  • Answer the Public – It suggests keyword research provided by Google and Bing and provides a unique proposition. Using this tool, you can easily find long tail keywords. It also shows related keywords for the keywords you search for.
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  • Keyword Tool Dominator – It helps you to find keywords for any Niche. Here, you have to type your main keyword. This will show you a list of keywords. You just have to choose the best keyword out of it.
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  • Google Auto-Suggest – Enter your main keyword in Google search. It will start showing you the search keywords related to the keywords. As you can see in the screenshot below.
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  • Google Keyword Planner – Google keyword planner is the best and free keyword research tool developed by Google. With its help, you can do any type of keyword research whether it is long tail keyword or anything. Using this Google keyword planner tool, you can find out keyword competition, monthly searches, CPC and many more things.
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  • Soovle – This is also a very popular tool which helps in finding long tail keywords.
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  • Google related keywords search – If you are looking for a free long tail keyword tool, this trick can also prove helpful for you. When you search for anything in Google, after the search result, you see some keywords at the bottom which are long tail keywords. You can use these as long tail keywords in your articles.
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  • Ubersuggest – Developed by Neilpatel, this is a very good and popular keyword research tool. With the help of this tool, you can easily do good keyword research for your blog post and it is easy to use. Apart from this, you can also use its Google Chrome extension, which also shows keyword ideas and their keyword diffuculty for any search in Google.
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  • SEMrush – This is one of my most favorite tools that helps you to do keyword research as well as keep an eye on your competitors. However, its free version comes with very limited features. Its premium version starts at $99.95 per month.
  • Ahrefs – Ahrefs is a premium keyword research tool that helps you find good keywords for your website and keeps an eye on the competitor.

How to Use Google Keyword Planner for Keyword Research

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Keyword Planner is a keyword research tool made by Google which is absolutely free. But in order to use it, you need to create an account on Google AdWords. To begin, click on Go to Keyword Planner

Here, you will see two separate tools:

1. Discover new keywords – This tool helps you to do keyword research which helps you to reach people who are interested in your product or service.

2. Get search volume and forecasts – This helps you to check the search volume and other historical metrics for the keywords. Also, check how the keywords can perform in the future.

Discover New Keywords

As the name suggests, it helps to discover new keywords. If you want to find new keywords, then you have to use this tool.

Note: If you want to write a blog post about “mobile phone 6 GB RAM”, then you can not just use “mobile phone” as a keyword as it will not give the correct result. But the keyword “mobile phone 6 GB RAM” will provide a very good result.

You just enter “Keyword, Phrases, or a URL

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The Keyword Planner will provide you with tons of keyword suggestions for any keyword or URL. You can see it in the screenshot below.

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It will show you for each keyword suggestion:

• Avg. monthly searches

• Competition

• Top of page bid (low range)

• Top of page bid (high range)

Not just that! You can do Keyword Research by writing many keywords at once.

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Also, you can do keyword research by entering the domain or page URL.

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It also gives an option whether you want to use the whole site or just this page for keyword research.

Get search volume and forecasts

If you now have a list of a number of keywords and want to see their search volume and other historical metrics, Get search volume and forecasts can help you with this.

Simply copy and paste them into the search field (you can even upload your keyword list), and click the “Get Started” button.

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This will take you to the Forecasts section where you will see the data only for your keywords. This will show how many clicks and impressions you can expect for your chosen keywords over the next 30 days.

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Filter and Sort Keyword Results

When you do keyword research, you will come across a lot of keywords. Most of them aren’t useful.

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So you can set up filters to get the best keywords. Above the keyword result, you will see the option Add Filter. It gives you many filtering options. You can see the screenshot below,

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Here I will tell you about the required filtering options:

  • Keyword Text – This filter will show you only keywords that contain your keyword.
  • Competition – You can filter keywords by “Low”, “Medium” or “High” competition. Always use low-competition keywords. It will help your post to rank faster in Google.
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Avg. Monthly Searches – You can use this feature to find keywords with higher search volume. For sorting the result “Avg. Click on “Monthly Searches”. Always use keywords with higher search volume.

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Now it will show you higher search volume keywords. But when you re-avg. If you click on Monthly Searches then it will show you low-volume keywords.

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How to use Suggested Keywords

When you do keyword research, it provides you with some keywords related to your search term. You can make your keyword research even better by using these.

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Use Location Filter to Search Perfect Keyword

When you are doing new keyword research, first select the country in which you want your content to be ranked. With this, you will get better keywords, which people of that country are currently searching for.

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Find Out Question keyword

If you want to know what questions people are asking, you can know through Keyword Planner. All you have to do is Filter >> Keyword text >> contains >> and write these words: how, what, why, when, where.

What are the benefits of keyword research

There are many benefits of keyword research. This is very important for increasing blog traffic and getting a good rank in search engines.

• Keyword research helps your blog to gain popularity quickly.

• If you write your article by doing keyword research, then you can connect target visitors to your site.

• Helps to increase your website ranking and traffic.

• Keyword research gives you the idea (topic) to write content for your blog.

• Keyword research lets you know the competition and search volume on keywords.

• By doing keyword research, you can rank the important keywords of your blog.

• The more your posts rank in the search engine, your domain authority will increase. Also, the number of backlinks on your site will also increase.।

Keyword Research Quick Tips

• Use the long tail keyword for your content.

• Always choose keywords with high search volume.

• At the time of keyword research, keep in mind the CPC as well.

• To find your keywords, you can use Google Keyword Planner, Google AutoComplete, Google Search Related, Ubersuggest, SEMrush

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